Mice of the Old Republic: If Disney Purchased EA
The bulk of our Stories From The Outer Rim talk from Episode 14 was about the possibility of EA being purchased by a larger group in 2010, with Star Wars The Old Republic acting as a top selling point. While we touched on a lot of details around this topic, we felt it best to put together a definitive post from the fan’s perspective.
Are We Crazy?
The cornerstone of the discussion behind EA’s purchase stemmed from the Christmas wrap-up and prediction episode of the 4 Guys 1 Up Podcast. John Davison’s first prediction was that one of the major four game publishers would be purchased by a larger media conglomerate sometime within the next year. His best guess? EA, primarily due to a number of its properties that dovetail with a large media company, especially a group like Disney. What we neglected to mention on the show was that this theory actually has some wings.
Martin Peers of The Wall Street Journal (coverage from Kotaku) actually brought forth the idea that Disney should purchase EA back in 2008. At the time, the company had taken a huge dive in its market value, with its stock dropping about $45 dollars per share from the previous Christmas season. The WSJ article is still true today, as its stock has failed to make any real recovery. Between the ability to tie in properties and the vastly lower purchase price, Disney could stand to make a huge profit by providing EA with the financial stability it needs to bounce back.
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